Amazon Japanese Holiday Calendar User Manual (+ PDF)

global selling
Japanese holiday calendar

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Plan ahead for peak shopping periods

Holiday	What customers buy
1/1/2022 New Year’s Day 1/1/2023	Lucky bags (an assortment of items sold at a high discount) and items for the winter sale season (when various products are sold at high discounts).
2/14/2022 Valentine’s Day 2/14/2023	Chocolate, men’s jewelry, ties, wallets, fragrances, gifts for men, greeting cards, baking supplies, wrapping paper, and other decorations associated with Valentine’sDay.
3/3/2022 Girls’ Day/Hinamatsuri 3/3/2023	Hina dolls, girls’ dresses, gifts associated with girls.
3/14/2022 White Day 3/14/2023	Candy, cookies, small gifts (including jewelry), flowers, and other gifts for women.
4/4/2022 Back to school 4/3/2023	School-related items (including stationery and lunch boxes), digital cameras, video cameras, and memory cards.
March–April Cherry blossom/ Hanami season	Snack foods, beverages, party goods (including party hats, costumes, and games), blankets, portable chairs, and picnic-related items.
4/29–5/8/2022 Golden Week (national holiday week) 4/29–5/7/2021	Travel goods, digital cameras, video cameras, and memory cards.
5/8/2022 Mother’s Day 5/14/2023	Small items and gifts for women (including jewelry and perfume), flowers, greeting cards, and sweets (especially chocolate).
6/19/2022 Father’s Day 6/18/2023	Gifts targeted toward men, including ties, books, socks, and fragrances.
In July (date announced shortly beforehand) Prime Day	Highly discounted items across all categories.
In September Silver Week	Travel goods.
September–October School Sports Day season	Kids’ tennis shoes (sneakers), digital cameras, videos, memory cards.
10/31/2022 Halloween 10/31/2023	Costumes of all kinds, makeup, accessories, masks, wigs, beverages, and scary items such as fake blood and scary contact lenses.
11/25/2022 & 11/28/2022 Black Friday & Cyber Monday 11/24/2023 & 11/27/2023	Highly discounted items across all categories
11/25–12/25/2022 Christmas season 11/24–12/25/2023	Christmas goods and decorations, ornaments, advent calendars, greeting cards, gift-wrapping items, and gifts for various age groups and genders.
Mid to late December Bonenkai season	Party goods, including party hats, costumes, and games.