Amazon PowerPoint Presentations Grow Your Business Internationally
Your Expert for today’s workshop
First Name: Oscar
Position: Associate Partner Manager
Team: Pan-European FBA
Location: Manchester
Agenda
- Expanding in Europe – Your business opportunity
- How to scale your business across Europe with FBA
- VAT made easy and Amazon solutions
- Q&A
Expanding in Europe – Your business opportunity
Your business expansion opportunity
What happens when you decide to expand your business internationally?
The international scenario is your biggest opportunity to increase your business and bring it to next level… there are millions more customers out there waiting for you!
How to scale your business across Europe with FBA
- FBA international programs
- Pan-European FBA
- European full filament network
- Pan-European FBA vs EFN: benchmark
- Amazon global logistics
FBA international programs
Pan-European FBA
- Pan-European FBA is the best option if you want to scale a business in Europe and maximize your growth.
- A hands-off-the wheel solution with the fastest delivery at the lowest cost.
European Full filament Network
- European Full filament Network is a good solution for managing your sales across
- Europe, maintaining a certain inventory flexibility at a higher full filament cost and longer delivery time.
Pan-European FBA
Why Pan-European FBA?
- Save up to 52% in full filament fees
Save on full filament costs
You only pay local full filament rates that apply to the country where the order is placed - 91% of sellers shows the highest satisfaction level with fast and reliable delivery
Reach millions faster
Amazon strategically stores your products closer to millions of European customers, maximizing the fast delivery that customers love - Customers worldwide trust Amazon Prime
Sell with Prime badge
Eligible products get the Prime badge in all 5 European marketplaces
Save on full filament costs
Reach millions faster
Sell with Prime badgeWhat is Pan-European FBA?
With Pan-European FBA, you send your products to the nearest FC and Amazon strategically allocates your products to full filament centers throughout Europe.
With products closer to customers, ready to ship in an instant, full filament is faster and cheaper.
But let’s hear more from one of our seller!
FBA sellers that joined Pan-European FBA increased their sales by an additional 30%
Get started now!
- Listings EU5 creation
List your eligible products in 5 European marketplaces.
- Activate Pan-European FBA
Enable the program in Seller Central. All your eligible FBA products with 5 active offers will benefit from Pan-European FBA advantages
- Ship your products
Send your inventory off to the nearest full filament center and let Amazon do the rest
European Full filament Network (EFN)
What is EFN?
With European full filament Network (EFN), you send your inventory to local full filament center and fulfill orders coming from other European marketplaces from the same local inventory pool, maximizing inventory control and flexibility.
How to use it?
Using EFN is easy: create offers in other European marketplaces with the same SKU and Amazon will manage orders from the local inventory pool in your home country.
Pan-European FBA vs EFN: benchmark
With FBA you can choose the program that best fits your business needs.
Pan-European FBA is your best choice if you want to maximize your business growth, due to the best delivery experience at the lowest price. EFN allows you to have more flexibility in inventory management, but comes with higher costs and longer delivery times.
Pan-European FBA
European Full filament Network
| Inventory management | Amazon stores your products across Europe | Amazon stores your products locally only, ready for local delivery or to dispatch to other countries |
| Delivery promise | Very fast due to inventory proximity | Fast if local, slower if shipping cross border |
| VAT | A VAT number is required for each country where goods are stored | A VAT number is required for the country where goods are stored. Other countries may require VAT numbers for certain sales thresholds |
| Shipping costs | Lower, you pay domestic fees only | Local fees for local shipment, or higher cross-border fees |
| Indicative full filament costs (500gr standard package) | €2.81 – 4.59 | €6.13 |
Amazon‘s Global Logistics
Send your product directly from China to FCs in Europe
Amazon’s Global Logistics offers FBA Sellers air and ocean transportation options from China into European and US fulfilment centers that can be conveniently booked through Seller Central.
Ship straight from your supplier/factory in China to an FC, and start the FBA/Pan-EU program immediately.
- Reduces time to Prime by eliminating waste within the supply chain.
- Predictable shipping schedules and product transit times
- Reduce inventory handling costs through more efficient supply chain management
- Single portal to create, book, track, and pay for your shipments.
VAT made easy and Amazon solutions
- VAT: Expectation vs Reality
- Introduction to VAT
- Common and specific triggers
- Amazon solution for VAT
WHAT YOU DO THINK ABOUT VAT
Expectation vs Reality
Introduction to VAT
What is VAT?
VAT is a general consumption tax, borne by the final consumer, related to the following elements
- Supply of goods, certain movements of goods and services
- Importation of goods into the European Union in certain specific circumstances
While the Seller pays the VAT to the tax authorities, the end consumer pays the VAT as part of the purchase price.
What triggers requirements for VAT number?
There are 2 main common triggers for VAT
- Storing and/or moving inventory in/between Amazon fulfilment centers in EU
- Selling across Europe above a certain threshold, related to the volume of the business within each country.
A VAT requirement may arise if a selling partner goes beyond the country specific domestic and/or distance selling thresholds.
Everything you need to know about VAT
Visit VAT knowledge center
Download Amazon VAT handbook
Specific triggers within EU
United kingdoms
- Total sales (including non-Amazon sales) to UK customers exceed £85,000, OR
- SP is storing inventory in UK, OR
- SP is not based in UK but selling goods to private individuals based in UK AND total yearly sales to UK customers exceed £70,000\
Germany
- SP is shipping to Germany from another EU country, where inventory is stored and total sales/year to German customers AND/OR in the previous year exceed €100,000, OR
- SP is storing inventory in DE, OR
- SP is shipping goods to German customers from a non-EU country and the carrier is the importer of record
Tax Declaration
If the SP is not obliged to have a Tax Certificate, then a Tax Declaration is requested for confirming the absence of tax registration obligation.
France
- Total sales (including non-Amazon sales) to French customers exceed €82,800, OR
- SP is storing inventory in France, OR
- SP is not based in FR but selling goods in France from another EU country , where inventory is stored AND total yearly sales exceed €35,000
Amazon solution for VAT
Amazon commits to help sellers expanding their business across Europe providing solution to make VAT compliance simple and cost effective.
The partnership with tax agent Avalara, allows selling partners to benefit from a 360°support on VAT matter, managing and guiding the registration and filing requirements
What are the services offered?
| Assists you with VAT registration | Consolidate transactions details for your Amazon transactions |
| Acts as the point-of-contact with the tax authorities for your VAT affairs | Check and notify you of errors (if any) in your uploaded data |
| Prepares your draft VAT filings and submits them on your behalf | Transfer consolidated data to your tax agent for preparation of your filings |
| Updates you on any major changes to VAT regulations and rules | Provide support for Seller Central usage |
Brexit Update
- We now know the UK will leave the EU’s Single Market and Customs Union from 1 January 2021
- As a result there will be customs border between the UK and EU from 1 January 2021
- The nature and level of tariffs that may be applied to the movement of goods across the UK-EU border are still being negotiated
- The customs border will impact all businesses working across this border, including Amazon and Amazon Selling Partners
- From 1 January 2021:
- FBA offers using EFN will not be fulfilled across the UK-EU border
- Pan-European FBA inventory transfers will stop between the UK and EU
How should you prepare for Brexit
- EFN and Pan EU will continue to operate as normal until 1 Jan 2021
- Start preparing now for sending inventory either side of the border after 1 Jan 2021:
- Ensure you have information required for a customs declaration e.g. VAT and EORI numbers, HS Codes (see our Brexit help page for more information – we will share details separately)
- Decide whether you will submit customs declaration or whether you will use a customs broker and how they will work with carriers you will use
- Set-up Pan-European FBA for the EU region: Pan-EU will continue to transfer inventory within the EU region
- Stay up to date on developments – we will continue to provide more information in the coming months on Brexit help pages and other communications
Thank you!
It is time for your questions!
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